History
POS Media Europe was formed as IMIGe, Czech Republic, fourteen years ago with the objective of maximising the potential of retail media space. With a primary focus on Point-of-Sale advertising, the company quickly expanded into Hungary, Slovakia and Poland. Headquartered in Prague, the company rebranded as POS Media Europe and opened offices in Ukraine and Turkey.
In 2011 a strategic partnership was signed with HighCo, France, giving POS Media a reach of more than 300 million consumers across Europe and the expertise to launch couponing services in Central Europe.
Later, in the autumn of 2011 the company enters into a joint venture with andré media in Germany creating POS Media Germany. A dedicated office is opened in February 2012 in Munich.
Timeline
1998 - IMIGe Czech Republic is established
1999 - IMIGe Hungary starts up
1999 - IMIGE Slovakia starts up
2000 - IMIGe Poland starts up
2006 - European headquarters set up in Prague, Czech Republic
2008 - Company re-brands as POS Media
2008 - POS Media Ukraine starts up
2009 - POS Media Turkey starts up
2010 - POS Media acquires Célcsoport Media in Hungary
2011 - POS Media and HighCo, France, announce strategic partnership
2011 - Joint venture with andré media in Germany to create POS Media Germany
2012 - POS Media Germany opens first dedicated office in Munich
2012 - POS Media Hungary rebranding to POS Services