REAL extends agreement with POS Media in Poland
Exclusive rights for various advertisement carriers are a significant feature of the renewed agreement between REAL hypermarkets and POS Media Poland.
As a result of successful association and relationship dating back to 2005, REAL has extended its agreement with POS Media, Poland. The new contract also awards POS Media exclusive rights for in-store campaigns using shelf-stoppers, floor graphics, shopping trolley advertisements, sensomats, entrance and exit door adverts as well as other carriers available in REAL stores throughout Poland.
Since the partnership with REAL began in Poland in 2005, POS Media has conducted a considerable number of campaigns for the biggest advertisers in the FMCG industry, initially using the most popular in-store carriers such as shelf-stoppers and entrance, exit and shopping trolley adverts. Now a wider range of up to eight carriers will be available, allowing advertisers to attract the attention of customers on the entire shopping journey from entrance door to checkout. REAL operate a total of 54 hypermarkets across 36 cities nationwide.
POS Media Poland is a part of POS Media Europe - the largest media group specializing in Point-of-Sale advertising in retail chains across Europe. POS Media Poland is the exclusive business partner of the REAL retail chain and also conducts campaigns within Tesco, Alma, E'Leclerc and Kaufland stores.