POS Media Ukraine is a winner for automotive campaigns
Kiev based, multi-brand car dealership, Winner Automotive, has turned to POS Media to provide a first-ever in-store campaign advertising Ford Connect and Transit.
Launched on the 1st October in a Metro hypermarket close to the dealership, the promotion featured visuals for Ford Connect. This was followed in November by a campaign in another Metro store advertising the Ford Transit. These campaigns are the first time POS Media Ukraine has used Standing Exit Doors as a media carrier in Metro stores. The other carriers being used are Standing Entrance Doors, Floor Graphics by the entrance and Shopping Trolley Adverts.
Winner Automotive offers six iconic auto brands, Jaguar, Land Rover, Range Rover, Porsche and Volvo, in addition to Ford. In 2009 the company moved into a custom built two-storey 8400 square metre building in Kiev, offering specially designed sales areas for each brand as well as a wide range of customer facilities.
POS Media Ukraine is running another automotive campaign for an official Ford dealership in Dnepropetrovsk – Auto Impulse. This will run for twelve months until November 2012 in Metro and also uses Standing Exit Doors carriers.
“This is a significant breakthrough for POS Media in the Ukraine,” states Maxim Sazhyn, General Director POS Media Ukraine, “not only do we have our first automotive campaigns, but also we are able to offer Standing Exit Door advertisements in Metro as a carrier for the first time.”