POS Media Poland signs deal with Kaufland
Kaufland hypermarkets have signed an agreement with POS Media Poland for the provision of in-store campaigns using in-store floor graphic advertisements and outdoor billboards.
Following the renewed contract with Real hypermarkets and the agreement with Tesco’s for shopping trolley Clip-on adverts, this is the third contract POS Media Poland has signed with a significant player in the Polish retail market.
This agreement means that POS Media Poland will represent Kaufland in the organisation, sale and handling of in-store campaigns in 150 hypermarkets throughout Poland. Floor graphics provide a strikingly visible and creative way for brands to highlight products at strategic positions in-store, such as the entrance, near the shelves or at secondary placement or display positions.
“By introducing this carrier to the Kaufland portfolio, we can now offer our clients the opportunity to coordinate identical campaigns across Tesco, Real and Kaufland stores in Poland,” states Aleksander Krzyzowski, Country Manager POS Media Poland.
POS Media Poland is a part of POS Media Europe - the largest media group specializing in Point-of-Sale advertising in retail chains across Europe. POS Media Poland is the exclusive business partner of the Real retail chain and also conducts campaigns within Tesco, Alma, E'Leclerc and Kaufland stores.