POS Media launches joint venture in Germany
After working together successfully for over two years, POS Media and andré media, the German supermarket advertising company, have now created a formal joint venture for Germany.
The move comes as part of POS Media’s continued international expansion, and means the Group now has a presence in 12 countries. With andré media having a 25.1% interest in the joint venture, POS Media now has rights to all andré media’s networks throughout Germany, where the company already works with the top five retailers.
Initially the POS Media German operation will be based at andré media’s headquarters in Regensburg, and the first full time employee has been appointed. Patrick von Loringhoven, an expert in media sales for the last fifteen years, has taken up the role of Sales Director. He has previously set the German standard for internet advertising, and has developed mobile applications including the most downloaded in Germany in 2006. He began working in point-of-sale advertising ten years ago and has worked for Echion AG on in-store radio in Augsburg, as well as Redbus Outdoor and Reach100, both in Frankfurt, specialising in in-store media.
Patrick will be supported by Mathias Meier For all queries regarding the German market, please contact Mr. Meier by e-mail (meier@pos-media.eu). For information on other markets where POS Media Europe operates, please contact Yalin Yüregil, Business Development Manager at the company headquarters in Prague, (yuregil@pos-media.eu).