Kaufland added to POS Media portfolio in Czech Republic
In December 2011 POS Media Czech Republic signed a contract with Kaufland’s Czech Republic retail chain.
German retailer, Kaufland, which also operates in Slovakia, Poland, Croatia, Romania, Bulgaria and Germany, is making a return to the POS Media portfolio.
Business co-operation with the retail chain includes the opportunity to offer advertisements in around 100 Kaufland stores to POS Media clients and media agencies in Czech Republic. Specific products and services now available to advertisers are advertisements on the front of shopping trolleys and floor graphics at the selling area of Kaufland stores.
POS Media can now offer this wider portfolio for in-store advertisements for clients both in the Czech Republic and Slovakia.