Clip-Ons used for the first time in Tesco Poland
The first ever advertising campaign by POS Media Poland using Clip-Ons attached to shopping trolley handles was launched in Tesco stores in September.
This is first promotion since POS Media Poland’s agreement with Tesco for exclusive rights to all shopping trolley advertisements came into effect on September 1st. The campaign is being organized for Procter & Gamble and is advertising their Blend-a-Med brand of toothpaste.
While ads of the front of shopping trolleys had been used previously, this is the first time that POS Media has used Clip-Ons in Poland. The Blend-a-Med campaign is using both Clip-Ons as well as ads on the front of trolley. This highlights the brand and product to customers throughout the store and provides a mobile carrier, ensuring the message and branding are constantly in the consumer’s line of sight during the entire shopping experience.
The campaign started on 24th September and will run until 31st October in all Tesco hypermarkets throughout Poland.
