POS Media Ukraine expands range of exclusive services
Following the signing of two exclusive contracts with Ukraine development company Esvalda, POS Media Ukraine, can announce new and exclusive promotion opportunities in Novus trade centers throughout the country.
Indoor promotions and, for the first time, field marketing services will be available from POS Media’s Kiev office after the agreements were reached. Clients will be able to make use of media carriers throughout the trade centers including entrance doors, exit and entrance gates, columns, stickers on steps , escalators, floor graphics, shop-front branding, shopping trolley shelters and various surfaces inside the centers.
Added to this is the exciting and new, for POS Media Ukraine, provision of field marketing services, allowing clients to book space in the trade centers for promotions, events and leaflet distribution. POS Media has considerable experience of field marketing in other territories served by the Group for the Ukraine office to draw on.
Both of these new services will be offered exclusively in the trade centers by POS Media Ukraine, who will be able to provide clients with additional services and integrated campaigns covering the interiors of all Novus supermarkets. The original deal between POS Media Ukraine and Novus for exclusive in-store promotions was signed in January of this year and, since then, a significant number of orders have led to a variety of campaigns across the entire Novus chain.
“We are delighted to be able to sign these contracts with Esvalda as it means we can provide a one-stop service for our clients in Novus trade centers,” states Maxim Sazhyn, General Director, POS Media Ukraine. “We will be able to give them exclusive access to shoppers at 16 trade centers across the country and introduce the exciting possibilities that field marketing can offer.”