POS MEDIA GROUP

MISSION STATEMENT

To help our clients to influence their consumer’s shopper behavior and increase the sales of their products. We seek to achieve this by increasing the usage of point-of-sale media as a key element in the marketing mix while providing all necessary retail services to support a successful execution. We continue to expand internationally by building successful relationships with our global advertisers and retail partners.

THE COMPANY

POS Media is a European market leader in retail media, providing a wide range of services and point-of-sale advertising tools with a presence in 13 European countries. We are the partner of choice for retailers such as Tesco, Ahold, Carrefour, Metro, Real thanks of our proven record of maximising revenue, reducing costs and improving the in-store environment and shoppers’ experience. We represent top global brands such as Unilever, P&G, Coca Cola, Nestlé, Mondelez, Heineken, etc.

POS Media history

POS Media Europe was formed as IMIGe Czech Republic in 1998, with the objective of maximizing the potential of retail media space. With a primary focus on point-of-sale advertising, the company quickly expanded into Hungary, Slovakia and Poland. Headquartered in Prague, the company rebranded as POS Media Europe and opened offices in Germany, Ukraine and Russia.

Timeline

1998 – IMIGe Czech Republic is established
1999 – IMIGe Hungary starts up
1999 – IMIGE Slovakia starts up
2000 – IMIGe Poland starts up
2006 – European headquarters set-up in Prague, Czech Republic
2008 – Company re-brands as POS Media
2008 – POS Media Ukraine starts up
2009 – POS Media Turkey starts up
2010 – POS Media acquires Célcsoport Media in Hungary
2011 – POS Media and HighCo France announce strategic partnership
2012 – POS Media Germany opens first dedicated office in Munich
2012 – POS Media Hungary rebrands to POS Services
2013 – POS Media Russia starts up
2015 – MTBC Company acquisition and re-branding to POS Digital